Have you ever wondered why most influencers post IG content on YouTube shorts and other social media? Posting the same content on different platforms in different formats is called repurposing content, and it’s a great way to maximise your reach and reinforce your message on social media.
Repurposing content also allows you to get more mileage from the same material, which is critical in today’s digital age, where getting more followers on social media depends on how many people view your content.
Posting your IG content on YouTube shorts can help you get the most out of your social media posts, especially if you’re trying to increase your views and followership.
Still not convinced? Here are some of the reasons you should post your Instagram content on Youtube shorts.
Top 5 Reasons to Post IG Content on YouTube Shorts
1. You Can Reach A Wider Audience
Getting your message out to a larger audience can be challenging when it comes to content creation. For instance, with Instagram, you’re only likely to reach those who follow you. Hence, to increase your reach, consider repurposing content from your Instagram on other platforms, such as YouTube Shorts.
YouTube Shorts is a relatively new platform that has recently seen tremendous growth, with about 30 billion views daily (Statistica). This means that if you post your IG content there, you have the potential to reach an even wider audience than you would have otherwise. Also, not only can you capture people who are searching for specific topics or keywords, but you’ll also be able to gain followers and brand recognition.
Consider this YouTube short from Jay Cutler that’s gotten 63k views. That’s 63k more people than would have seen it on IG alone.
2. Less Time Consuming
When you repurpose content from your Instagram to post on YouTube Shorts, you are saving yourself a ton of time and effort. You don’t have to create brand-new content every single time.
Instead, you can repurpose existing content and make it work for both platforms. By repurposing your content, you have more time and energy to focus on other aspects of your business or life.
Consider this high-effort video by Jesse James West in which he trains with Ronnie Coleman. If he had to create two separate videos for Instagram and YouTube, he’d need double the budget – camera crew, shooting the video, editing, the whole works.
Instead, this 59-second video has over 1 million views, and Jesse can repurpose it for Instagram reels and maybe even post the full-length post on his YouTube.
3. Aids Consistency
Repurposing your content is a great way to help ensure consistency across all of your social media platforms. When repurposing your content, you send out the same message in a different format.
Doing this ensures that your followers and customers get the same message, no matter where they’re looking. This helps to strengthen your brand and keep your audience engaged. Additionally, sharing the same content multiple times enables you to stay top of mind with your audience so they’ll always be thinking of you when they need your product or service.
If you take a look at Olima Omega’s YouTube channel, you’d think the man shoots videos every day. But what he actually does is cleverly distribute his content between IG reels and YouTube shots in a way that conveys consistency.
4. Tackles Creative Blocks
If you’re a content creator, you know how difficult it can be to come up with fresh ideas and captivating content. Repurposing content is an easy way to help tackle writer’s block and refresh your content. You can take the content you’ve already created and put it into different formats, such as YouTube Shorts.
If you’re familiar with Larry Wheels and his content, you know that most of his stuff revolves around lifting. But shorts give him the flexibility to post other kinds of content, especially when he’s giving his creativity a break. Here’s one of such videos. Short, fun, and entertaining.
5. Cost-Effective
When it comes to repurposing your content, one of the most important benefits is that it saves you money. You can save money on creating new content by reusing content and avoid paying for additional graphic design, photography, or other services.
Also, if you’re using the same content on multiple platforms, you don’t need to create different versions to fit each platform. This means you can save on production costs and focus more on promoting your content.
Here’s a great example of a low-budget high-value YouTube short from Dave Trains. The crazy thing is that the video absolutely delivers good content, and he could post this on IG reels and get remarkable engagement.
Similarities between IG Reels and YouTube Shorts
Both Instagram reels and YouTube Shorts are the go-to short-form video platforms to engage viewers and catch a quick laugh. The interesting thing is that both platforms have a ton of similarities, and it’s beyond the fact that the videos they feature are highly addictive.
If you’re going to use IG content on YouTube shorts properly, it’s best to understand just how similar they are and how you can effectively share your content.
Trends
Regarding trends, both Instagram and YouTube Shorts have similar viewing habits. Both platforms offer a wealth of content from creators that reflect the current trends. This includes anything from popular music, fashion, DIY projects, and more.
This could be anything from trendy TikTok duets to the latest makeup trends on Instagram. On YouTube Shorts, viewers may watch clips about viral challenges, gaming, and more.
For example, check out this TikTok style YouTube short by Connor Sinann.
Target audience
Instagram and YouTube Shorts have similar target audiences. Both platforms are designed for people who don’t have much time to watch longer videos and want quick entertainment.
They appeal to a wide range of ages, but typically younger audiences tend to be the most active on both platforms. Also, brands use both platforms for marketing and promotion, as people can easily find and share content with their followers.
Additionally, both platforms are also great for reaching out to niche audiences. For example, YouTube Shorts often feature content related to specific hobbies or interests. Instagram has a variety of hashtags and other search tools that make it easy to find and follow content from specific interests or communities.
Speaking of appealing to a wide audience, he’s a YouTube short by none other than The Mountain himself, Hafthor Bjornsson. Even though his audience is largely fitness buffs, the video is entertaining and general enough that anyone can enjoy it.
Length
Regarding Instagram and YouTube Shorts, one of the most apparent similarities is their length. Both platforms focus on short videos that typically don’t exceed one minute in length.
Focusing on shorter videos makes it easier for users to quickly scroll through and find content that interests them without committing to watching a longer video. This is especially beneficial for those who don’t have the time or attention span to watch a 10-minute-long YouTube video.
Shorter videos also give users more room to get creative and experiment with different styles, formats, and topics without worrying about creating an entire story. This helps keep viewers interested and engaged in the content.
Here’s a great example of a YouTube short that’s indeed short but also very fun and educative.
How to Share Content on Youtube Shorts and IG
One easy way to share your youtube shorts on IG is as a link. This method takes the audience straight to the post on Youtube, increasing the video’s views and preserving its quality. Here are some quick tips to help you share your youtube shorts video on Instagram.
- Go to the video you want to post, click on share, and copy the link
- After copying the link, launch your Instagram app and click on the story icon
- On the IG story editor, use a catchy image or screenshot from the youtube shorts video as a background for your link
- Use a link sticker to attach the link to your youtube shorts video
- Paste the link on the “add link” page. Don’t forget to include a call to action like, “watch the full video here.”
- After customizing your text, you’re good to go!
When sharing youtube shorts on your IG, ensure it’s a video that resonates with your audience. You can also post videos of your followers and other creators you follow to boost your engagement. However, it’s essential your tag them and give them credit for their video.
Here’s a clip from everyone’s favorite Gym Bro and entrepreneur, Bradley Martyn, to remind you of the power of YouTube shorts.
To Wrap It Up
Constantly creating new content for each of your social media pages isn’t just exhausting but time-consuming. As a content creator, repurposing your content is a great way to ensure that you consistently produce high-quality, relevant content.
Likewise, by repurposing your content, you can effectively use the same material to create a unique piece of content that appeals to different audiences. Not only does it help you generate more content, but it also allows you to reuse old ideas in a new and exciting way.
Running low on creative juice? Consider repurposing your IG content and posting them on Youtube shorts.
Next, you should check out our post on how to make viral IG reels.
