Social media has become a crucial tool for businesses, especially in the health and fitness industry. Instagram, being one of the most popular social media platforms, has become a goldmine for marketing and promoting health and fitness products and services. The use of hashtags on Instagram can help your content reach a wider audience and increase engagement. In this post, we will discuss how to identify the best hashtags to use for going viral on Instagram, specifically in the health and fitness niche.
Step 1: Know Your Target Audience
The first step in identifying the best hashtags for your Instagram posts is to know your target audience. Understanding your target audience will help you determine the keywords and phrases they use to search for content related to health and fitness. Start by asking yourself who your ideal customer is, what their interests are, and what kind of content they are most likely to engage with. This will give you a better understanding of what type of hashtags to use.
Step 2: Research Popular Hashtags
The next step is to research popular hashtags in the health and fitness niche. There are various tools available that can help you find popular hashtags in your niche. One of the most commonly used tools is the Instagram search function. Simply type in a keyword related to your niche and Instagram will provide you with a list of hashtags related to that keyword. You can also use third-party tools such as Hashtagify, Tagboard, or RiteTag to find popular hashtags.
When researching popular hashtags, it is important to look for hashtags that are relevant to your niche and have a high engagement rate. Hashtags that are too broad may result in your content getting lost among the sea of posts, while hashtags that are too specific may not have enough engagement.
Step 3: Check Out Your Competitors
Checking out your competitors’ Instagram profiles is a great way to find relevant hashtags for your niche. Look at their posts and see what hashtags they are using. You can also use tools such as Hootsuite or Sprout Social to analyze your competitors’ profiles and see which hashtags are working well for them. If you have a lot of competitors verified on Instagram, best start with them.
However, it is important to note that you should not copy your competitors’ hashtags entirely. Using the same hashtags as your competitors may result in your content getting lost among their posts. Instead, use their hashtags as inspiration and come up with your own unique hashtags.
Step 4: Create Unique Hashtags
Creating unique hashtags can help increase your visibility on Instagram. When creating unique hashtags, make sure they are relevant to your niche and are easy to remember. You can also create hashtags that are related to your brand or business name. For example, if your business name is “Healthy Living,” you can create a hashtag such as #HealthyLivingFit or #HealthyLivingGoals.
Step 5: Use a Mix of Hashtags
Using a mix of popular, niche-specific, and unique hashtags is essential for going viral on Instagram. This will help increase your visibility to a wider audience while still targeting your niche. Instagram allows you to use up to 30 hashtags per post, but it is important to use them strategically. Use a mix of hashtags that have high engagement rates and those that are more specific to your niche.
Step 6: Monitor Your Results
Once you have identified the best hashtags to use for your Instagram posts, it is important to monitor your results. Use Instagram Insights to track your engagement and see which hashtags are working well for you. This will help you refine your hashtag strategy and identify new opportunities for growth.
Identifying the best hashtags for going viral on Instagram in the health and fitness niche requires research and strategy. By knowing your target audience, researching popular hashtags, checking out your competitors, creating unique hashtags, using a mix of hashtags, and monitoring your results, you can increase your visibility and engagement on Instagram. You’ll become a super successful influencer before you know it.