Provided you’re sticking to your niche, a fool-proof way to grow your reach is to use a trending sound. There are 5 ways to find trending audio.
- Instagram shows a trending sound on the reels tab with a diagonal arrow in the bottom left.
Socials Sorted advice is to find sounds with <10k views. Uber popular sounds mean smaller accounts or creators with less than 50k followers will have less chance to stand out. Then save this to use and plan your content around it.
- Spend 10-15 minutes on TikTok (yes, permission to scroll!). What is currently trending on that app will make it’s way over to Instagram a month later. Jumping on this sound earlier will increase your odds.
You can search the sound by the hashtag on Instagram or the artist’s name and song.
- Follow Later’s Weekly Trends blog post. This is updated – you guessed it – weekly with the top trending sounds AND tips for how you can adapt this to your niche.
- See what the Instagram gurus and top creators recommend. They’ll have exclusive insight on what’s about to blow up.
Here are some popular accounts we love (that you should follow):
- The Reel Coach: tidbits and trending sounds weekly.
- InstawithPete: Insta hacks, algo updates, tips/tricks and trending sounds.
- Creators: every friday they reveal trends + facts about algorithm.
- Reels Tips: reels inspo and trending sounds live-time.
- Set up Google Alerts for your niche – this will pop up with the latest trends in real time.
