Another tip is to optimise your account to be SEO-friendly. Search Engine Optimisation (SEO) in a nutshell is making your content easily searchable. You’ll probably know Google is the world’s most popular search engine, with TikTok being Gen Z’s search engine vice. Instagram is jumping on this hype.
Users may type “fitness” in the search bar to look for specific and related content to that query. (This is a whole topic in and of itself, so let’s keep it real plain.)
According to Social Media Manager, Charlotte Craig, at Socials Sorted,
“SEO is also being pushed out a lot, mostly for captions. Creators should use keywords in captions and reels.”
“Keywords” are popular search terms with a high monthly search rate but low competition.
To create SEO-friendly, unique content that is also popular, you’ll need to adopt trends that mould to your niche. Capiche?
Top tip: Keywords are a research phase in your content planning for profile optimisation on social media. We recommend spending around 30 minutes to an hour finding trending search terms relevant to your niche to use as hashtags, in your bio and page name. (As well as in post captions.)
To Sum
- You need a niche (or a “focus”)
- You need a basic level of SEO
- You need to jump on the reel wagon
