We work with hundreds of influencers, and they all say the same thing: mix it up.
Lois says: “I like to do a mix of reels and grid post carousels. I like carousels that tell a story – which work well. Instagram is pushing reels a lot more as opposed to posts. Sometimes I don’t have the brainpower to pump out a reel. But a good bank of pictures that I can post with a banging caption is a nice alternative. This takes the pressure off me.”
Top tip: Captions for carousel posts that say “swipe left” increase engagement by 2% – try it for yourself.
Examples to grow with style
- Add text and captions on reels – 69% watch videos without sound
- Edit videos with a template like a “tweet” or on-screen caption
- Put your watermark, logo or Instagram handle in the corner
- Brand your page with a font, colour, template style (for the aesthetic)
The trick is to get your audience to spend more time viewing your content. That sends alerts to Instagram that your posts are worth sharing.
So be smart: a carousel requires a person to flick through, increasing the time spent interacting. A reel that’s interesting to watch will be replayed. This means people will likely see your posts pop up over and over again.
Did you know: carousel posts reach 2x the engagement of videos?
