You’ve probably come across influencers that are selling you stuff just for the money. It smells like two-week old milk. That’s not the mood you want to give off. When it comes to partnering with a brand (wheher a one-off or contractually) put yout audience first.
- Make sure it aligns with your niche
- Know what value it provides (to you and the community)
- Connect with the brand so you can add your personality
This will ensure branded content is relatable and doesn’t result in a swift unfollow. You might not be a “big-time influencer”, but you still have a responsibility to advertise products that you believe in (and don’t put your followers in danger or risk).
