Sharing your story and more “deep” posts helps you connect with your audience. Showing the real behind the “highlight reel” creates more trust and authenticity to build a relationship and fanbase – which brands also look for.
Livi recommends to: “Sh*tpost. Don’t take yourself too seriously and allow yourself to make content purely for the fun factor. Don’t completely discard any of your content. Reformat and try different intersections. Play the long game to find a winner.”
Content needs to be shareable. So create with the intent that your posts and captions resonate with someone. Get vulnerable and try not to get het up in the “perfection” posting.
Top tip: Longer captions achieve better engagement. Make sure to add “white space” so it’s scannable and easy-reading for serial scrollers.
As Lois advises: “Be vulnerable. That doesn’t mean you need to lay all your cards out or say everything that’s happening in your life. Relatability forms connections and trust between you and your audience.”
The likelihood is someone will connect with you and follow for your honesty or similarity to their lifestyle, thoughts and feelings. This is also an example of the “Mere-Exposure” effect: we grow a preference and greater sense of trust for things that are familiar to us.
Let’s Recap
- To grow organically on Instagram, your feed and page need an aesthetic. This might not appeal to every user, but it will attract your audience.
- Being authentic and relatable in your posts, as well as when engaging with other accounts, will draw more eyes (and followers) to your page.
- Creating a space for collaboration over competition will help you thrive.
