Equipment

We know what you’re thinking: “do I need to buy a professional camera?”. The short answer is: no. The art of influencing is that you can work anywhere from a phone or mini camera. 

However, you might be interested in which phones and cameras are the best for shooting content. 

Top Camera Phones

Thanks to technology, the majority of phones now have incredible capacity to shoot insane quality content. Here are the top 3:

  • iPhone 14 (especially in cinematic mode)
  • Google Pixel 7 Pro
  • iPhone 12 Pro Max

Best Cameras

Creator Wonderful Ida found camera footage is more vibrant; whereas phone quality was a little washed out. Here’s a list of popular cameras used for long and short-form videos. Some will be better for on-the-go filming or portability; others will be suited for at-home or studio-style quality.

  • Fujifilm X-T30
  • Go Pro
  • Sony A74
  • Sony’s ZV-E10
  • Canon EOS M50 Mark II

Tripods

Once you’ve figured out how you’re shooting content, you need hands-free capability. (You can’t balance on dumbbells forever…) A tripod, whether handheld or free-standing, will add a touch of pizzazz to your filming.

Check that the tripod you buy is both suitable for the camera or phone, and durable for heavier equipment. The ones mentioned on this list can handle a load of 1kg to 12kg.

Microphones

The majority can get away with using headphones with inbuilt microphones. But this will only get you so far. To go the extra mile, lapel microphones (portable, wireless and clip-on) will give that “surround sound” effect. Ideal if you’re filming in a packed gym, windy zone or want crisp volume.

To Recap

With Instagram prioritising high-quality content and accounts, it’s your prerogative to invest in the equipment and tools that grant you that power. Look into where you can upgrade your filming and editing process so you don’t lose out.

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