Influencer marketing is shown to be one of the most effective ways to reach your target audience, so it’s no surprise that the industry is booming. But influencer costs can vary widely, and there is often a lot of misinformation about what content creators are actually making from lending their following to brands.
But don’t fret, you don’t need a bottomless budget to put your business on the map. In this article, we’ll look at how much influencers of differing popularity earn across all of the leading social media platforms, and how you can find the perfect match. So, without further ado, let’s get into it.
HOW MUCH DO INFLUENCERS ACTUALLY EARN?
Influencer pay isn’t always a linear arrangement, there are many factors that decide how much content creators make. One of the chief variables is the social media platform they’re using to promote the brand or product. The top 5 social media platforms for influencer marketing are:
– Instagram (93%)
– TikTok (68%)
– Facebook (68%)
– YouTube (48%)
– Twitter (32%)
The second, and more obvious, factor is their reach. Influencers with huge followings will attract larger, global brands that pay top dollar, while those with access to a smaller community can expect to trouser a little less. Don’t be disheartened by that, however, as smaller influencers with engaged fanbases can still have a huge impact. In fact, engagement rate is another variable used to determine pay. The categories of influencers are:
– Nano-influencers: 1,000–10,000 followers
– Micro-influencers: 10,000–50,000 followers
– Mid-tier influencers: 50,000–500,000 followers
– Macro-influencers: 500,000–1,000,000 followers
– Mega-influencers: 1,000,000+ followers
When thinking about hiring an influencer to promote your brand you’ll also need to think about what sort of content you want them to create. Most influencers want to keep a certain amount of autonomy with what they post so it fits naturally with the rest of their feed, but within that confine, there are still lots of ways you can convey your message. Some of the most common types of influencer partnerships are:
– Platform Takeovers
– Affiliate Marketing
– Sponsored Content
– Product Seeding or Gifts
– Brand Ambassadors
Now, let’s take a look at the average payment per post on each platform, shall we?
– Nano-influencers: $10-$100
– Micro-influencers: $100-$500
– Mid-tier influencers: $500-$5,000
– Macro-influencers: $5,000-$10,000
– Mega-influencers: $10,000+
– Celebrities: It varies, but it can even be $1m+
– Nano-influencers: $20-$200
– Micro-influencers: $200-$1,000
– Mid-tier influencers: $1,000-$10,000
– Macro-influencers: $10,000-$20,000
– Mega-influencers: $10,000+
– Celebrities: $20,000+
Some YouTube influencers charge based on video views – with rates ranging from $50-$100 per 1,000 views. Allowing video ads in their videos is another way content creators can monetise their content and earn even more.
TikTok is a relatively new phenomenon, and a host of top creators have revealed that their earnings aren’t anywhere near what people might have expected. Often, TikTok gives users a platform which they can then leverage to earn money elsewhere, such as YouTube, for example. But branded content on the app is becoming more common by the day, and people with millions of followers can still make around $10,000 per post. Influencer Marketing Hub has put together an estimate of what TikTok influencers might earn.
– Nano-influencers: $5-$25
– Micro-influencers: $25-$125
– Mid-tier influencers: $125-$1,250
– Macro-influencers: $1,250-$2,500
– Mega-influencers: $2,500+
– Nano-influencers: $2-$20
– Micro-influencers: $20-$100
– Mid-tier influencers: $100-$1,000
– Macro-influencers: $1,000-$2,000
– Mega-influencers: $2,000+
Facebook may be seen as a slightly outdated app by many of the younger generations, but it is still a hugely profitable one for influencers.
– Nano-influencers: $25-$250
– Micro-influencers: $250-$1,250
– Mid-tier influencers: $1,250-$12,500
– Macro-influencers: $12,500-$25,000
– Mega-influencers: $25,000+
Gymfluencers Influencer Marketing Agency
If you want to find an influencer within your price range, or even start earning as a content creator yourself, then Gymfluencers is the place for you. We are a premium health & fitness influencer marketing agency with access to over 3000 influencers, 300 online coaches, and 505 million social media followers.
We’re efficient, effective and affordable and offer an impressive 5.2x Return On Investment (ROI) average to our clients. Gymfluencers works to all budgets and offers anything from a pay-per-post rate to a full-scale campaign where we spread the content across multiple influencers to ensure maximum impact.
We set rates from day one with all of our influencers which is based on multiple factors including the number of social media followers, likes per post, click rates, engagement and most importantly quality of content.
Our brand partners have included Hello Fresh, Fitness First, Vitl, Vidrate, Green Chef, The Body Shop, Eat Surreal, Insure4Sport, ZENB, and many more.
Head to our website to find out how you can join the Gymfluencers network today.