Step one is to craft a solid strategy. “But how do I do that?” Stick to a niche and post consistently. This directs your posts, stories, brand deals – the whole shebang.
Yes, “consistency” can seem a bit vague and wishy-washy (and you probably hate us for stating the obvious) but Dominik said it best: if you’re slacking, posting inconsistently and posting random content, your audience will be confused and your account won’t grow.