Before brands start growing their social media accounts, they need to establish clear goals and build a strong foundation. This chapter will cover the following topics:
1.1 Setting clear and specific goals: Brands need to have a clear understanding of what they want to achieve on social media. Whether it’s increasing brand awareness, driving website traffic, or generating leads, setting specific goals is the first step towards success.
1.2 Identifying the target audience: Understanding the target audience’s demographics, interests, and behavior is crucial to developing effective social media strategies.
1.3 Creating a brand voice and tone: Establishing a consistent brand voice and tone helps to create a recognizable brand image that resonates with the target audience.
1.4 Choosing the right social media platforms: Brands need to identify the social media platforms where their target audience is most active and engage with them.
1.5 Building a content strategy: Developing a content strategy that aligns with the brand’s goals and resonates with the target audience is essential to build a strong social media foundation.
Tools to consider: Hootsuite, Buffer, Sprout Social, Later.
