Once brands have established a strong foundation, they need to focus on creating engaging content that resonates with their target audience. This chapter will cover the following topics:
2.1 Types of content: Brands need to identify the types of content that their target audience prefers, such as videos, images, infographics, or blog posts.
2.2 Creating high-quality content: High-quality content that is visually appealing, informative, and engaging is more likely to be shared and increase brand visibility.
2.3 Consistency: Brands need to publish content consistently to keep their audience engaged and grow their social media accounts.
2.4 User-generated content: Encouraging users to create and share content related to the brand can help to increase brand awareness and social proof.
Tools to consider: Canva, Adobe Creative Suite, Unsplash, BuzzSumo.
