Smart brands follow smart strategies. In sales, marketing tactics like influencer gifting make all the difference and should be optimized. Sure, not all strategies work out well for brands but influencer gifting has proven to guarantee exceptional results.
Smart health and fitness brands are jumping on the trend of using fitness influencers to push forward their brand’s goals. They recognize that this strategy works and will continue to boost company sales.
Who are fitness influencers?
Fitness influencers simply serve as the middlemen between fitness brands and their consumers. They usually have a large following on social media consisting the target audience of fitness brands. They stand as strong voices in their niche, and with this authority, they recommend products and services to their audience.
Fitness influencers understand the psychology behind marketing and sales and employ every tool in their arsenal to get consumers to do everything a brand wants. Leveraging fitness influencers is a smart move that brands have made over the years because it still stands that nothing beats word-of-mouth advertising. Now, where are the right fitness influencers found?
Where to Find the Right Fitness Influencers
At Gymfluencers Agency! Founded with the primary need to bridge the gap between consumers and brands, we have created the best team of influencers any brand could ask for. Our team of influencers are between the ages of 18 to 55 years, covering every demographic segment in the market. Our team also has influencers in every field in the health and fitness industry. For example, if what you need is a bodybuilder influencer for your brand’s product or service, then you get to choose from a wide profile of influencers.
We have worked with over 500 top brands, matching them with the perfect influencers who have in turn funneled massive sales to the companies they collaborate with. Our strategies vary ranging from mapping out precise campaigns, gym takeovers, ambassadorships, and influencer gifting among others.
What Is Influencer Gifting?
Influencer gifting is a type of influencer marketing strategy where a brand sends products to influencers for promotion. It’s a thoughtful strategy that works because these products are sent to influencers after a thorough analysis of their profiles to determine a few factors. These include:
Audience Type
The kind of content an influencer puts out determines what type of audience they attract. For instance, a gym-focused fitness influencer who produces content about workout routines and gym vlogs would draw in individuals who are looking to start going to the gym or who need spikes of motivation to stick to their routines.
This influencer would be a perfect fit for a gym looking to promote its services. A valuable influencer gifting for this gym influencer could be a gym membership. The influencer could then create workout content inside the gym, and gather attention to the brand.
Content Delivery Tone
Influencer gifting also requires considering a brand’s tone to determine the type of influencer that they work with. Some health and fitness brands strictly maintain a professional presence and as such, fitness influencers with “serious vibes” content would fit the job.
For example, medical health and fitness brands might require a no-nonsense, professional presence because consumers are likely to get serious when it comes to products that go into the body.
Media Channel/ Platforms
Social media is broad and each platform has its strengths. YouTube, Instagram, Twitter, Facebook and TikTok all attract different types of audiences. When Gymfluencers set up influencer gifting we consider the platform that tallies with the marketing campaign and which would give your platform the right kind of exposure.
For instance, if a fitness brand’s target audience consists more of the younger demographic, then TikTok fitness influencers are the best shot. On the other hand, to reach a more older audience, Facebook influencers become the targets for influencer gifting.
Why Does Gymfluencer Agency Influencer Gifting Work
Recommendations only work by using a product or service. It is impossible to authentically endorse a product that has not been tested. Influencer gifting works as a form of influencer marketing because it’s built on genuine recommendations. Here are a few more reasons why it’s a top strategy used by brands:
Credibility
Influencer gifting gives influencers a chance to test the product they want to endorse, which lends credibility to their recommendations. Genuinely good products and services sell themselves to the influencer who passes on their excited satisfaction to their audience.
By using these products and services, they can speak from personal experience, which helps build that authentic connection with their followers that makes their audience feel confident in trying something new.
Natural Product Integration
As earlier mentioned, nothing beats word-of-mouth advertising. Rather than pushing a product in a direct, hard-sell way, influencer gifting allows for a more natural integration into content. Contents might show up in an Instagram post/story, a YouTube video, or a TikTok video, where the influencer casually talks about their experience.
This type of content feels less like an ad, which most customers consider as clutter, and more like an organic recommendation, making it more likely to influence purchasing decisions.
Increased Exposure and Awareness
Influencer gifting works because influencers have dedicated followings, often within specific demographics. So, by gifting products to the right influencers, brands can tap into these niche markets and reach potential customers they might have missed otherwise.
As followers share their favourite influencer’s posts or experiences, the brand’s reach grows and brings products into the spotlight for even more people. It’s a smart way to get noticed and build awareness in a way that feels natural.
To Wrap Things Up
At Gymfluencers Agency, our work is to identify the holes in a brand’s marketing strategy and fill them up with the right solutions. One of our top strategies remains influencer marketing.
With this strategy, we’ve helped brands like Millions energy drink, Jimmy’s Iced Coffee, Get More Vits, and Candy Kittens launch their campaigns. Your brand could be the next big thing, partner with Gymfluencers Agency to begin.
