In this module, we will cover how to research and leverage hashtags and trends to increase your social media visibility.
Research Relevant and Trending Hashtags
Hashtags can help your content reach a larger audience and improve discoverability. To find relevant and trending hashtags:
- Use keyword research tools like Hashtagify, RiteTag, or Keywordtool.io
- Monitor popular hashtags in your industry
- Observe hashtags used by influencers and competitors
Leverage Trends and Viral Content to Increase Visibility
Tapping into trends and viral content can boost your brand’s visibility and engagement. To leverage trends:
- Stay up-to-date with industry news and trending topics
- Monitor popular social media challenges and memes
- Create timely content that is relevant to your brand and audience
Monitor Competitors and Industry Leaders for Inspiration
Keep an eye on your competitors and industry leaders to gather inspiration and stay ahead of the curve. Analyze their content to:
- Identify successful content formats and topics
- Learn about new trends and emerging platforms
- Benchmark your performance against competitors
