To grow social media accounts effectively, brands need to understand how to use social media platforms to their fullest potential. This chapter will cover the following topics:
3.1 Optimizing profiles: Brands need to ensure that their social media profiles are optimized with clear and compelling bios, profile pictures, and cover images.
3.2 Using hashtags: Hashtags help to increase content visibility and reach a wider audience on social media platforms.
3.3 Engaging with the audience: Brands need to engage with their audience by responding to comments, messages, and mentions promptly.
3.4 Utilizing paid social media advertising: Brands can use paid social media advertising to target their ideal audience and promote their content.
Tools to consider: Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Instagram Ads.
