You might find that certain styles of posts work better for both engagement and conversion. Think about what your audience follows you for and how you can reflect that in the content.
For example, say you post workout meal ideas and you’ve partnered with Protein Works. You could film a “What I Eat In A Day” reel for inspo and feature the snacks and plug the brand in the caption. Or create a recipe for overnight oats with Protein Works protein powder. (Remember to add your code or CTA!)
Another option is to do a product demo and explain what you like or don’t like about it. Test it for a week and showcase the results. You can do this as a series of Insta stories to keep it “raw” and real.
Did you know: 5 in 10 Instagram users engage more with real-life content over perfect “photoshopped” content? Food for thought.
Branded content can be hit or miss. User-generated content often works best when it’s sincere and relatable. When we’re researching new products, we scour the net for reviews: so give an honest review. So experiment with what works for your audience, from the right hook to the style and high-impact CTA.
Key Notes
Always discuss the terms of posting with the brand beforehand. When you create content, you might find that stories work better over grid posts or vice versa. A short and sweet caption with some info might tickle your followers. It depends on how your audience engages with you.
Ultimately, if the product or the brand doesn’t align with your niche or values, they’ll smell a rat.
