You might get really excited about partnering with a brand, only to find your engagement drops. Now’s your time to shine: so create ads that fly.
Social Media Manager Livi Pilkington works with creators and influencers daily. She says:
- Show quality: Give in-depth demonstrations of the product you’re advertising that leave little room for doubt. Eg. if it’s “sweat-proof gym leggings” test this out post-workout with a before and after.
- Authority: Look the part and you’ll be credible. Think about your clothing and accessories. For example, wear workout gear if you’re advertising fitness-based products. Play the role.
Authenticity: Be raw about elements you don’t like as much (without making it seem like a dealbreaker). Build trust.
