There’s no point embarking on a “follow for follow” campaign if your page isn’t followable. Psychologically, we’re drawn to aesthetically pleasing things – it generates more emotions like trust and likeability.
Most creators suggest giving your feed a “look”. This can be a simple black-and-white feed. Or alternate post style days like a carousel with a colour background, then a photo, and keep switching. The goal is to be an easily recognisable brand: that includes font, colours, photo templates and more. Tools like Unfold help you achieve this skillfully.
Also, think about adding a thumbnail that describes your Instagram Story Highlights. Make it easy for followers (new or old) to vibe with your content.
