Our Pick of 10 Top Fitness Influencers UK Audiences Are Loving Right Now
The fitness industry has never been more dynamic, and much of that energy comes from the creators who power it.
The top fitness influencers UK are shaping the way people train, eat, and even think about health and wellbeing.
Once dominated by bodybuilders and personal trainers, the space has exploded into a diverse landscape of voices covering everything from yoga and hybrid training to entrepreneurship and lifestyle balance.
What makes this new generation of influencers so impactful is their ability to blend education with entertainment.
They’re not just sharing workouts anymore; they’re creating communities, shaping popular culture, sparking trends, kickstarting conversations, and keeping audiences glued to their screens.
In fact, more than 40% of millennials now follow at least one influencer on social media, citing the desire to achieve a healthier lifestyle.
That figure is likely to be even higher among younger generations, who are growing up in a world more focused on fitness and nutrition than ever.
With every untapped niche comes new opportunity for fresh faces, each bringing a unique perspective and their own loyal audience.
Variety is the spice of life, as we’re so often told. But it can also make it extremely difficult to identify creators who truly speak to your interests.
Whether you’re a brand looking to leverage the creator economy or a fan seeking fresh voices, here’s our list of the top fitness influencers UK making waves across digital frequencies right now.
Krissy Cela (@krissycela)
Krissy’s journey to internet stardom is nothing short of inspiring. She arrived in the UK as a 5-year-old refugee, fleeing corruption and poverty in Albania.
Krissy travelled via small boat and lorry with her parents, who worked three jobs to ensure the family had food on the table growing up. From those extremely humble beginnings, Krissy has forged a fitness empire few creators can rival.
She’s now the proud co-owner of the EvolveYou workout app and Oner Active — an apparel brand shortlisted in The Sunday Times 100 fastest-growing privately owned companies in the UK.
Her content champions self-love and owning your body through movement, values that earn her a spot on our list of top fitness influencers UK.
James Smith (@jamessmith)
James has been dubbed the ‘Gordon Ramsey’ of the influencer world for his straight-shooting style. He’s not shy about calling out fitness myths where they arise, even if it means taking on a fellow celebrity. His public spats with Joe Wicks, aka The Body Coach, are the stuff of legend among the online community.
But he doesn’t engage in a war of words for argument’s sake. James is committed to tackling unrealistic fitness standards and ensuring everyone gets the real bottom line when it comes to training and nutrition. For brands and audiences who value authenticity — and dry humour — the Neutonic co-founder is well worth a follow.
Courtney Black (@courtneydblack)
If Joe Wicks is the king of home workouts, then Courtney Black is the queen. The high-energy icon delivers immersive HIIT and AMRAP-style sessions via her social media, often going live to train with her 832,000 Instagram followers.
In addition to her posts, Courtney is the owner of the Courtney Black Fitness App, which offers a monthly library of over 70 workouts and meal plans for all diets.
For those who value staying lean over lifting heavy, Courtney is an influencer you don’t want to scroll past.
Paul Olima (@olima_omega)
Paul is a breath of fresh air in the fitness space. The Irish giant filled the void left by professional rugby through posting a mix of funny skits and motivational content.
His “silly videos”, as he describes them, quickly caught fire. Today, Paul has millions of followers across his social media and collaborates with the biggest names in the business.
The sketches are still very much part of his identity, but they’re supplemented by podcasts, (semi) serious training videos, and tips on how budding creators can monetise their platforms.
As an example of how authenticity and originality trump rinse-and-repeat methods, Paul is an easy pick for our list of top fitness influencers UK.
Grace Beverley (@gracebeverley)
Grace is one of the true OGs on the influencer circuit. In many ways, she helped shape what the word “influencer” has come to represent today.
Formerly known by her moniker GraceFitUK, she’s blossomed from an online creator to a certified girl boss.
She owns several businesses — including clothing brand TALA and the SHREDDY app — and shares insights from topics spanning health and lifestyle to entrepreneurship through the Working Hard podcast.
Grace is currently in the process of launching her latest venture, Retrograde — the world’s first AI talent agent for creators.
Her impact on online fitness culture simply can’t be ignored, nor can Grace be missed from our list of the top fitness influencers UK.
Lucy Davis (@lucydavis)
Lucy is very much at the heart of the emerging hybrid scene. As a self-confessed “hybrid gal”, she’s as comfortable running an ultra-marathon as she is in the weights room.
But her content goes much deeper than surface-level training. An elite-level swimmer in her youth, Lucy developed an eating disorder that gripped her life for 5 years.
She found solace through strength training in her early 20s, bringing her weight back to a healthy level before setting her sights on a life beyond the pool.
Today, she’s one of the finest athletes the hybrid scene has to offer, and frequently embarks on crazy fitness challenges.
For her grit, determination, importance to the HYROX world, and honest messaging, Lucy is undoubtedly one of the top fitness influencers UK.
Meggan Kirkland (@meggangrubb)
Meggan Kirkland, formerly known as Meggan Grubb, is a beacon of transparency. Her content is real, raw, and doesn’t shy away from the highs and lows of fitness, body image, mental health, and motherhood.
Her social media feels like an honest, safe space for her followers, which is why she’s such a popular figure in the UK influencer scene.
Meggan has 1.3 million followers on Instagram alone, with a further 100,000 signed up to her Beyond App.
Through her valiant refusal to gloss over life’s peaks and troughs, Meggan has built a loyal community that connects with her every word.
Jessica Olie (@jessicaolie)
Jessica fuses movement and mindfulness in a way that speaks to modern audiences. As an online coach split between yoga and strength workouts, she’s equal parts grit and zen.
Much like Meggan Kirkland, Jessica isn’t afraid to address the “heavier” subjects, such as physical and mental health.
She’s been vocal about her grieving process following the tragic loss of her, and how that impacted her purpose as a creator and coach.
If a holistic approach to personal growth matches your vibe, then Jessica Olie is someone you’ll resonate with.
Chris Williamson (@chriswillx)
We couldn’t feature James Smith without mentioning his fellow Neutonic co-founder, Chris Williamson.
Chris appeared on the first season of Love Island after the show was revived in 2015. Unfortunately for him, he was dumped just 19 days in.
However, his unsuccessful search for love opened the door to a much more fruitful career path. Chris is a well-respected influencer in his own right, but he’s perhaps most revered for his Modern Wisdom podcast.
Over the years, Chris has interviewed some of the biggest names in fitness, including Sam Sulek, Chris Bumstead, and Dr. Mike Isreatel.
As a writer, podcaster, entrepreneur, and content creator, few are as insightful and thought-provoking as Chris, earning him a spot on our list of the top fitness influencers UK.
Mike Thurston (@mikethurston)
Mike makes our list of top fitness influencers UK, even though he’s rarely in the country. The jet-setting star has accomplished many people’s life goal: stay absolutely shredded while travelling the globe.
He first gained traction with workout videos on YouTube before pivoting to entrepreneurship and lifestyle podcasting.
His style is very much in keeping with the modern lust for high-performance across every aspect of life — from the gym floor to business.
Mike owns the clothing brand THRST, the THRST coaching app, and is a partner in bio-hacking supplement giant, Bioniq, alongside Portuguese footballing icon Cristiano Ronaldo.
He’s the James Bond of fitness influencers, and one to follow for pearls of wisdom spanning training, financial success, and nutrition.
Fitness Influencer Marketing For Brands & Creators
This list is just a snapshot of the many offshoots now thriving under the fitness influencer umbrella. These creators have become trusted guides within their niches, and many are now coaching their audiences on how to do the same.
For aspiring creators, it’s proof that no market is ever too saturated. Inspiring others no longer means having the best body; insight, compassion, relatability, and originality can be just as powerful.
For brands, it underscores the importance of partnering with the right influencer to reach the right audience — authentically and effectively.
Today’s fitness creators wear many hats. The potential for meaningful, impactful campaigns is immense, but only if you choose your collaborations wisely.
